February 13, 2008

Pepsi Update

Several of you have contacted Pepsi and are receiving replies! Here is the letter one person received.

Dear -----,
Thank you so much for taking the time to contact us at Pepsi-Cola and for your kind words about our very special commercial, “Bob’s House.” We couldn’t be more proud of this commercial and the people whose creativity, sensitivity, and effort went into making a truly groundbreaking television experience. The spot was developed by and features some of our own employees who are members of EnAble, an internal network whose mission is to promote a more inclusive environment for people with different abilities.

I can tell you that the outpouring of support, both inside the company and among viewers, has been overwhelming. It’s truly gratifying to all of us at PepsiCo to know that our 60-second message has resonated so positively and helped to raise public awareness.

Thanks again for your thoughtful feedback. We really appreciate your friendship and support.